In a move responding to WVLT Volunteer TV’s highly rated 4:00 p.m. newscast with Mark Packer and Stacy McCloud. WBIR announced this afternoon that it is cancelling it’s third place rated show Style and in response is moving “Live at Five” to 4:00 p.m.

Sources from within the Gannett organization have informed Brian’s Blog that pressure has been applied to News Director Bill Shory and General Manager Jeff Lee to make heads roll or theirs would be rolling down Hutchinson Avenue. So, the first causality is Moira Kaye.

The Brian’s Blog team will be waiting for the team over at Media Report for their take on this bump in the road for Lee/Shory and crew.

Here is the News-Sentinel’s report.